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Is That Ubiquitous Parking Booth A Dead Item?
Is That Ubiquitous Parking Booth A Dead Item?
Believe it or not, we still sell a large quantity of buildings used in the parking environment.
Yes, automated equipment has reduced the number of staffed parking booths. However, we hear that automation, if oversold, produces a fully unattended facility. This leads to problems, which ultimately a person on site would need to resolve.
Equipment failures, lost tickets, wet tickets or bills need an on site person for a timely resolution if only to open the gate. Twenty minutes while someone walks over from the other building at rush hour is bound to drive customers crazy and ultimately away. This is not the answer.
And, what about having at least one set of eyes on what is going on and providing that sense of security? A person who can solve problems and at the same time provide that perception of security keeps the customers moving and provides a safer atmosphere. These elements combined can build traffic and revenue, particularly after dark.
And, if you offer Pay-On-Foot equipment, what person is comfortable to open his or her wallet to pay for parking in an open area? Few, I know. But, put the Pay-On-Foot machine in a convenient locked shelter or building, similar to an ATM machine, and make it accessible with a parking ticket. You now have customer-friendly security plus equipment protection from the elements.
So, what are customers telling us? The use of parking attendant booths is down sharply, but the use of factory-built buildings in the parking environment is still alive to:
- house a customer interface person for problems, equipment malfunctions, and overflow traffic resolution
- provide information and perceived security on site or at particular times of the day
- provide an enclosed space within which customers can feel secure opening their purse/wallet while paying ticket
- help deal with high traffic needs for event parking
While initially the customer’s desire may point to a 100% automated experience, the feedback since automated equipment has been installed and in service has proven otherwise. Full automation in all but one lane will provide better service, more timely responses to problems, and a perception of security, all resulting in better customer satisfaction.
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